Role
Lead designer
Categories
UX + UI design Prototyping Apps
Team
Copywriter Product owner Engineer
Equinox wanted to boost in-app engagement since its users primarily used the member app for booking classes and checking into the club. Leveraging selected user data points, I partnered with engineering and creative to create a shareable and personalized Year in Review experience that celebrated each user’s accomplishments.
5% increase of feature discovery and engagement 45% share to social completion 9% average club check-ins and class bookings increase